About AFE
Clean is largely user-defined and varies among brands. AFE clean only uses ingredients that are proven safe, protect skin integrity, and improve skin quality – both natural and synthetic. Our ingredient selection relies on evidence, rather than fear or trends.
Intelligence
AFE embraces science. We use the latest clinical data to evaluate our ingredients for ongoing skincare improvements . Natural or synthetic, we prize ingredients most capable of nurturing skin and the environment.
Knowledge above fear or trends.
Performance
AFE values the skincare, over costly bottles, inserts and unnecessary packaging. We formulate using powerful active ingredients at skin-changing levels for optimal results.
Better for the skin, the planet and pricing.
Fresh
Freshness matters in skincare, as much as diet and nutritional supplements. AFE formulates in micro-batches with the freshest ingredients and the safest preservatives to assure potency.
Made for skin, rather than the shelf.
Clarity
We believe that transparent communication and education improve satisfaction levels of skincare. AFE products disclose the potency of active ingredients, as well as “best use by” dates, to improve predictable outcomes.
Shop with confidence.
Clean it Up
AFE formulas not only exclude ingredients confirmed toxic, but also many highly suspected of sensitizing or irritating skin. Whether natural or synthetic, we only choose ingredients kind to our skin and the environment.
If it doesn't improve or protect skin, we do without.
Though commonly found in other skincare and generally considered safe, AFE chooses to formulate WITHOUT:
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About Owner/Founder
Meet the owner and founder of about-face essentials skincare, Michelle Bequette. Her desire for transparency and integrity in high-performance skincare is the foundation of the brand.
Learn more about Michelle.