Except for Shoes, Function Over Form



Save shoes & art, AFE values function over form – better skin first followed by everything else.  This concept drives every decision from ingredients to small-batch formulation, even packaging.  The amber glass containers diminish the degradation of active ingredients while the no-fingers-in dispensers reduce the risk of contamination.  Even the choice to affix labels support product freshness with conservative “best use by” dates. 

Simple, effective, & economical, skincare should look better on the skin than the shelf.  AFE chooses function over form in skincare, every time.  Shoes are an entirely different story.  As always, feel free to share your comments or contact me directly with any questions.  

Cheers to better skin!

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  • str8skin on

    refreshing perspective, thanks for focusing on what matters

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